behind the brand.
Established | 2020
Deft Studios was founded in 2020. It naturally grew from a response to living creatively. The founders drew inspiration from principles obtained through their architectural studies and applied them to the line of furniture and product design. What started out as a personal expression of creativity and exploration, matured into a humble business.
Deft Studios is a furniture brand advocating longevity, expressed through a timeless appeal with an uncompromising approach to design detail & quality. Good design must bring joy, improve our surroundings and contribute to our everyday well-being. Deft embraces simple geometries, clutter-free design, and values quality craftsmanship.
We make furniture that lasts.
We understand that our business has an impact on the natural environment. Our decision-making is intentionally driven to mitigate negative effects. All our solid woods are FSC-certified, to ensure sustainable forestry. We only use non-toxic finishes for our products and limit our packaging volume to a minimum in order to reduce transport emissions. All packaging materials are recyclable or reusable - no plastics.
At deft it's not just about sustainable raw materials but also about a long-term investment to create furniture that can last for generations. This enables consumers to help us reduce our waste footprint on landfill sites by investing in long-lasting deft furniture pieces. Only 10% of waste in South Africa is recycled - the remaining estimated 98 million tons are deposited into landfill sites each year (TheConversation - 9 July 2020).